First impressions, a distinguished brand, and the speed at which you respond to a potential customer inquiry are all crucial as the HVAC industry transitions from a replace to a repair market.
With online reviews, and online presence in general, becoming one of the most important factors for potential new customers, HVAC contractors need to give more focus to how they are seen on different online platforms.
AI, especially its use in information gathering, needs to be harnessed by HVAC contractors if they want to be noticed when customers are searching for services online.
Josh Crouch and Tersh Blissett, who have HVAC backgrounds, say AI can be employed in an answering service or a chatbot, for outbound dialing, as a technician’s assistant, or to respond to customers’ online reviews.
A recent survey found that online reviews are extremely important to homeowners, yet only 61% of HVAC contractors actually advertise them on their websites.
How do contractors request, promote, and handle online reviews? Nexstar Network coach Alicia Johnston provides tips for how HVAC contractors should navigate this part of the business.
While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.
If the only time customers are hearing from you is when you’re asking them to buy, then it won’t be long before the relationship (if I can even use the word here) will be seen as one-sided and predatory.
On Demand In part one of this series, we will cover homeowners’ thoughts on online reviews, visit fees, pricing transparency, expected lead times, and payment terms.