The company's goal is to provide dealers with an easy-to-use secondary finance program for credit-challenged customers previously declined credit by a primary lender. This program is typically referred to as a "second look." With its exclusive partnership with GE Retail Sales Finance (GE) and a seamless interface, SFC provides what it says is a "convenient solution" to credit approvals for the HVAC industry.

According to SFC, "Credit approvals can be a time-consuming process and cost your company money due to wasted man-hours filling out paperwork and chasing down mistakes. Not to mention, the lost revenue from not having a secondary finance company to fill the needs of a credit-challenged customer."

SFC is prepared to provide clients the "nuts and bolts" to handle day-to-day secondary financing solutions. The company says customers can be approved in as little as 5 minutes and paperwork can be e-mailed to HVAC companies, which can then be signed by the customer.

Publication date: 06/27/2005