DALLAS - Rheem announced its sponsorship of the Richard Childress Racing (RCR) No. 29 car for the 36-race NASCAR Nextel Cup Series season. As the major associate sponsor, Rheem will be featured prominently on the lower rear quarter panels of RCR’s No. 29 car and on the fire suit of that car’s driver, Kevin Harvick, 2006 NASCAR Busch Series Champion and major Cup Series contender. The new Rheem-RCR relationship takes to the track for the Nextel Cup Series opener at the Daytona 500 on Feb. 18.