In addition to the above top prize winners, the contest randomly awarded 24 weekly prize packages to select the company’s anniversary gear that includes hats, shirts, key chains, coasters, cards, and beverage tools. The company also held a monthly drawing that awarded six winners special edition Journeyman 150th anniversary tools.
“With more than 56,000 entrants, the Great Klein Tools 150th Anniversary Extravaganza was a great way to acknowledge loyal customers who have contributed to our success in the past 150 years,” said Abby Ceppos, associate director of marketing. “We were able to reach out to a new, expanding marketplace of potential customers through multiple channels with an exciting, integrated promotional campaign. Congratulations to all of our winners!”
For more information, visit www.kleintools.com.
Publication date:08/25/2008