“We continue to listen carefully to our customers needs, review other top websites, and develop our website accordingly,” said Tim Vargo, chief executive officer of Kele. “Kele.com is about simplicity, speed, and convenience. While finding a product used to take multiple clicks, rollover menus provide multilevel visibility and navigation. Our customers can find exactly what they need quickly and easily.”

Another new feature is the “Quick Order” functionality. Users can cut and paste or type in what they want and it immediately goes to the cart. They can also easily type in multiple products at once and add them to their cart for easy ordering. The site’s new design also makes existing features more prominent and accessible.

Kele recognizes that many of its customers need more detailed information to win bids. The enhanced Kele.com has a “Request Submittals” function repeated throughout the site. After clicking the “Request Submittals” button, the user will automatically receive an emailed link to a zip file with all the documentation related to the order including catalog pages and installation documents.

The new site also has a featured message area that allows Kele to promote its key benefits to the user. It will serve as a “billboard” area for communicating promotions and special opportunities. At the bottom of the home page, a new slide show area allows Kele to feature more special products.

For more information, visit www.kele.com.

Publication date: 6/25/2012