“Together, Hillphoenix and Redico are positioned to deliver faster response times and additional boots on the ground to provide support for our Southeastern customers and fulfill our mission to help them sell more products, more responsibly and more efficiently,” said Raymond Downes, vice president of sales and marketing for Hillphoenix. “Redico also brings to the table 75 years worth of industry relationships that will surely benefit Hillphoenix as we continue to expand and serve our customers in the southeastern United States.”

Buford, Ga.-based Redico was founded in 1984 to serve the convenience store market. In 1989 that footprint expanded to the entire supermarket industry. Today Redico has served more than 2,000 customers in seven states. Redico has six salespeople on the road and six inside support professionals including a refrigeration engineer, all of whom will support Hillphoenix customers.

“Hillphoenix is regarded throughout the supermarket industry as the clear leader in innovation, depth of knowledge, and commitment to customer satisfaction. Our new relationship with Hillphoenix enables Redico to better deliver on our guiding belief that ‘service leads to sales,’” said Rod Hempen, co-president, Redico Inc. “We look forward to a long and productive relationship.”

For more information, visit www.hillphoenix.com.

Publication date: 4/8/2013