Upon completion of the program, contractors will receive advanced recognition and incentives to provide competitive differentiation in their respective market areas.

Program benefits include technical, business, financial, sales, and marketing support, in addition to financial and partnership incentives.

“This new tool will help qualified contractors and distributors stay ahead of the competition through product expertise and training, especially as market demand for duct-free HVAC solutions continues to grow,” said Kevin McNamara, vice president, commercial air conditioning, LG Electronics USA. “It’s more important than ever for industry professionals to be well-versed in duct-free product options, technology, and installation techniques as more consumers turn to these non-traditional HVAC products to heat and cool their living space.”

To qualify as an LG Excellence Contractor Program participant, contractors must be nominated by their local distributor or an LG sales manager, in addition to completing the online and in-person training courses outlined in the program.

To achieve the LG Excellence status, contractors must complete a series of one-hour LG Learning Management System core training courses (taken online or in one of LG’s instructor-led training academies), as well as a full-day, hands-on, service training course at an LG Academy or other approved training location. Contractors who complete all of the program requirements will be awarded LG Excellence Contractor status and obtain a number of exclusive marketing, technical support, and promotional benefits in addition to those listed above.

To maintain LG Excellence status, contractors are required to renew training certifications annually and agree to comply with program guidelines, including providing prompt, reliable service and customer support.

Publication date: 4/15/2013