Mitsubishi Electric US Cooling and Heating Division held its 2014 Distributor Conference in March in Hawaii. The company named GENSCO as its 2014 U.S. Distributor of the Year at the event.

SUWANEE, Ga. — Mitsubishi Electric US Cooling and Heating Division hosted its 2014 Distributor Conference March 7-10 at the Ritz-Carlton in Kapalua, Hawaii.

More than 300 distributors, manufacturer’s representatives, employees, and spouses attended the event, which allowed Mitsubishi Electric the opportunity to honor its distributors.

“We have spent more than three decades building a network of the best distributors for our products,” said Bud Nardello, vice president of sales, Mitsubishi Electric US Cooling and Heating Division. “They are the key players in the market — the movers of our products — and the partnership we have today with our distributors has been critical to our ongoing success in building this market.”

The theme for this year’s conference was “E nana I kekuma a me kalaikou‘ike,’” which translates to “look to the source and carve your vision.”

Included in the three-day conference were presentations from the division’s executives, who brought distributors up to speed on everything from the current state of residential and commercial sales to product branding and advertising initiatives. Attendees also participated in discussion groups and strategy sessions, focusing on various sales and marketing strategies to effectively promote the products and grow their businesses.

Mitsubishi Electric awarded five distributors with the Distributor of the Year award, one in each of its five business units (BU). Winners included: The Habegger Corp., Cincinnati (Central BU); ABCO HVACR Supply and Solutions, New York (Northeast BU); Lyon Conklin & Co. Inc., Elkridge, Md. (South BU); Robert Madden Industries, San Antonio (Southwest BU); and GENSCO, Tacoma, Wash. (West BU).

GENSCO was named the 2014 U.S. Distributor of the Year.

Additionally, Quota Buster and Superior Sales awards were given to more than 55 distributors who met or exceeded their established quotas for the past year.

This year’s conference also raised $3,500 in charitable donations, which was presented to the Mitsubishi Electric LOVE Committee, a philanthropy committee dedicated to providing support to charities within the local community, and to Nainoa Thompson, of the Polynesian Voyaging Society. The contributions support Thompson’s upcoming mission, where he will be traveling around the world in a canoe.

“We are honored that our distributors continually see the value in the solutions we provide and give their unwavering support of our endeavors,” said Nardello. “This event is important to Mitsubishi Electric in that it allows us to salute these distributors and show our appreciation of their continued hard work and dedication.”

Publication date: 4/7/2014

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