When developing the plan for its new headquarters, the management team at The New Flat Rate (TNFR) wanted to improve the environment for its administrative staff and create benefits for its HVAC, plumbing, and electrical clients. TNFR’s new location in Dalton, Georgia, does just that by housing modernized office space and a training center for technicians and contractors.

TNFR moved into the building in mid-August and launched the training center Aug. 24 under the leadership of Matt Koop, vice president and senior trainer. Recently named one of the “Top 40 Under 40” — a list of the nation’s best young HVAC talents as selected by editors of The NEWS — Koop has risen through the ranks, from apprentice to technician to his current position.

“Because I and our other trainers are technicians and business owners alike, we relate to the attendees on a much more personal level, so the content we share is accepted and imprinted much more quickly,” Koop said. “The low-pressure communication styles we teach help to improve outcomes across the board. Techs who hate to sell are able to get high-end results without feeling like salesmen. And salesmen are able to increase closing ratios by using a simple approach that speaks directly to how people want to buy in 2015 and beyond.”

Staff from 10 companies attended TNFR’s inaugural training sessions in late August. They came from several states, including Minnesota, Illinois, Indiana, Virginia, Alabama, and Georgia. Since August, TNFR has hosted two additional training sessions, accommodating a total of 50 individuals. The company will take the show on the road to Los Angeles in November.

TNFR’s training is designed to match its mission of helping clients to improve consumer satisfaction, reduce technician stress, and increase profitability.

“We teach new-age honesty, integrity, and common sense practices that promote bringing the craftsmanship back into the industries, thereby creating much happier customers and boosting referrals,” said Koop. “We also teach about lowering loss in areas like warranties and call-backs and implementing strategies our clients can use to grow their businesses. These things help our clients work smarter, lessen on-the-job pressure and anxiety, and simply make more money.”

To learn more about upcoming training sessions, visit thenewflatrate.com/category/events. The schedule for the next 12 months can also be requested via email at info@thenewflatrate.com.

Publication date: 11/23/2015 

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