Fifteen years ago, the Luxaire brand of Johnson Controls Inc. embarked on a sponsorship of Make-A-Wish®. Since that time, the company has donated more than $3.1 million to the organization — enough to grant 458 wishes to children with life-threatening medical conditions. As Johnson Controls celebrates this significant milestone, the company has extended its sponsorship by committing an additional $750,000 to the wish-granting organization from 2015 through 2017.
“We are proud of our history with Make-A-Wish and thrilled to be celebrating 15 years of making wishes come true,” said Steve Hoffins, director of marketing, unitary products group, Johnson Controls. “It’s gratifying for all of us who sell the Luxaire brand to know we are making a difference in the lives of children who live in the areas where we do business.”
Donations from Luxaire help underwrite individual wishes, which require significant cash resources to grant. The list of wishes supported in part by Luxaire includes a trip to Paris, a snowy vacation in Colorado, swimming with sharks in Hawaii, digging for dinosaurs in Montana, a bedroom makeover, and a backyard castle, among others.
In addition to individual wishes, donations from Luxaire support a variety of fundraising activities, including the sponsorship of Walk for Wishes events in Milwaukee, Detroit, and Los Angeles last year, which collectively raised more than $800,000 for Make-A-Wish through event participants. The brand also sponsored a number of other events, including a Make-A-Wish golf outing in Lake Geneva, Wisconsin; a gala in New York; an Evening of Wishes in Jackson, Mississippi; a Make-A-Wish luncheon in Oklahoma City; and Wish Night in Milwaukee.
“Our efforts to increase awareness and raise donations for the Make-A-Wish organization span the country,” said Hoffins. “Wherever we have Luxaire distributors and contractors, we have an opportunity to impact families in ways few of us can imagine but all of us can appreciate. At the same time, our relationship with Make-A-Wish provides our distributors and contractors with a program that truly differentiates them in the marketplace and offers their customers an important reason to choose the Luxaire brand.”
To learn more about the relationship between Luxaire and Make-A-Wish, visit www.luxaire.com/Residential/make-a-wish.
Publication date: 4/25/2016
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