The Nexstar Network honed in on specific, actionable business practices at its recent Super Meeting, held Sept. 28-30 at the Manchester Grand Hyatt in San Diego. The meeting drew nearly 600 Nexstar members, who are independent plumbing, heating, cooling, and electrical contractors from around the U.S., Canada, and other parts of the world.
At the meeting, Nexstar unveiled the “Eight Laws of Daily Focus for Double-Digit Profits,” which are key behaviors owners and managers should follow for business success. The laws build out these concepts: “Work the Model,” “Win the Day,” “Communicate in Rhythm,” “Achieve the Call Goal,” “Dispatch to Maximize,” “Be the Right Price,” “Live the Six Steps,” and “Build Long-Term Relationships.”
“This was my favorite Super Meeting ever,” said Kerri Raynor, owner of Raynor Services in Medford, New Jersey, and a Nexstar member since 2009. “I appreciate motivation and looking at things with a positive attitude, but as someone who is an RN by education, I truly appreciate the concrete structure that was provided, not just the motivation.”
In an innovative twist, keynote speakers shared emcee duties with a CGI character named Allen Wrench. Operating from a TV screen on the stage, he would occasionally tell jokes and ask questions of whomever was up there with him.
“The intent was to give some comedic relief to some very heavy operational content,” said Nexstar training manager Julian Scadden. “Some of the processes within the eight laws were sure to create questions in the attendees’ minds, so we had Allen Wrench voice some of those questions and thoughts from our membership so they could be addressed while the content was being presented.”
Paul Scheele, founder of Learning Strategies, took the last few hours of the Super Meeting to help members learn ways to better retain information. On average, at events like Super Meeting, people only retain about 11 percent of what they hear, he said. Scheele also explained that humans have a natural resistance toward change.
“We are more willing to accept a familiar problem than an unfamiliar solution,” Scheele said. “In order to capture more of this and actually affect change in their businesses, members must actively and dynamically steer toward the future, and one of the ways to do this is to build habits through cue, action,
and reward.”
Information courtesy of The Nexstar Network. For more information, visit www.nexstarnetwork.com.
Publication date: 10/24/2016
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