CINCINNATI — Comfort Institute Inc. and Service Roundtable recently announced a strategic partnership between the two organizations that provides HVAC contractors with a one-stop-shop for all business support needs, including training, marketing support, industry-related discounts, and professional networking. Based upon the partnership, all Comfort Institute members will now have the option to receive Service Roundtable memberships, compliments of Comfort Institute.

“Both organizations have a long history of serving HVAC and home-performance businesses,” said Liz Patrick, vice president of strategic alliances, Service Roundtable. “While Comfort Institute has focused primarily on being the training experts in home and duct performance and implementing best practices, Service Roundtable has been providing the same community with incredible partnership reward opportunities and marketing and business tools to accelerate contractor growth. Together, we offer a full spectrum of professional assistance.”

“This partnership makes joining Comfort Institute a simple choice when HVAC contractors want to look at the whole house as a system. Most importantly, it allows them to provide real comfort solutions to the homeowner,” said Bryan Barnes, senior director of business development, Comfort Institute. Together with Service Roundtable’s offerings, Comfort Institute members now receive a variety of support services, including regional technology training, a risk-free lead-generation platform to drive exclusive and qualified leads, professionally designed and customizable business templates, an online discussion group for professional experience sharing and discourse, recapped daily via email, and quarterly cash rebates on hundreds of business-related products and services.

The Comfort Institute, Service Roundtable partnership was announced at the Success Summit, an annual gathering of Comfort Institute members and Aeroseal dealers. Along with the new partnership announcement, Comfort Institute unveiled its Digital Lead Generation Platform, a web-based solution designed to help its members generate leads and close more sales. The platform provides participants with an enhanced website, pay-per-click advertising, and ongoing platform management. “The Digital Lead Generation Platform is a risk-free method designed to drive exclusive and qualified leads to business owners,” said Barnes. “We were thrilled to reveal our new lead-generation platform and believe it is time that lead-generation programs like this drive the brand of the dealer and not a third party.”

For more information on becoming a Comfort Institute or  Service Roundtable member, call 800-933-5656.

Publication date: 11/28/2016

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