NEW YORK — Carrier Enterprise (CE) has long been recognized as one of the HVACR industry's leading product distributors combining cutting-edge technology, a robust product portfolio, and customer-focused service and product delivery. Recently CE was honored by the technology industry for having the "Best B2B Customer Experience" by Magento. CE received the award at the Magento Imagine 2017 Conference where over 2,500 eCommerce experts, agencies, and technology providers from over 40 countries gathered April 2-5, 2017 to celebrate best practices in the industry at the Wynn Las Vegas Resort and Casino.
CE was chosen from over 250 entries from other high profile industrial online retailers such as the award's finalists ABInBev (powered by Webjump and Born Group), Liebherr (powered by netz98 GmbH), and Rousseau Metal (powered by Le Site).
The Imagine Excellence Award for Best B2B Customer Experience is awarded to the brand that offers the absolute best self-serve user interface that focuses on the distinctive needs of commercial, industrial, or wholesale customers. The judges recognized the CE technology platform for its beautiful design, an exceptional user experience, and an innovative approach to the way CE does business.
CE partnered with Perficient Digital to create a highly interactive and user-friendly website that provides a comprehensive source of information and technology tools for the HVACR professional. The site features a part finder tool, real time pricing and inventory lookup, warranty research and processing, and a complete document library. These tools, paired with an efficient, flexible ordering process, ensures timely delivery of products for HVACR contractors to allow them to run their businesses more efficiently.
"It is an honor to be recognized by Magento with this prestigious award," said Ed Gaffney, president of CE's digital business. "Our partnership with Perficient Digital and Magento has allowed us to accelerate our launch-and-iterate B2B digital commerce strategy. We're continually improving the customer's experience by enabling engagement, technical support, and sales on any mobile device 24/7365 while building the largest source of digitized HVAC content in the industry."
The results of the platform were seen immediately with dramatically increased visits to the site and a huge increase in online sales. Within nine months of launching the website, online sales increased from 5 percent to more than 10 percent of total sales. Daily online sales continue to rise, and online transactions have tripled.
"Selecting a robust Magento-powered eCommerce platform allowed us to quickly scale to unprecedented online sales growth," said Vincent Mugavero, eCommerce director at CE. "It was the one cost-effective and flexible choice, able to adapt to our many B2B distribution requirements and integrate into our digital ecosystem."
With this award, CE's eCommerce platform has taken a giant step forward. CE is committed to continuous platform improvement, leading the way with cutting-edge interactive solutions that make its technology an integral part of the HVACR contractor's daily business operations. CE's integrated business enterprise solutions are designed especially to help its HVACR customers operate more efficiently and profitably.
For more information, visit magento.com.
Publication date: 4/28/2017
