ATLANTA, Ga. – Microf, LLC announced that it has entered into an agreement with SunTrust to provide expanded financial solutions to homeowners.

The new solutions will allow homeowners to complete a single application, and in most cases, obtain an immediate decision for a menu of financing products offered by SunTrust or the lease-to-own product available through Microf. The combination of these solutions provides significant advantages to HVAC contractors and consumers through speed and ease of use. 

“Microf is changing the way U.S. homeowners restore their heating and cooling needs with affordable monthly payments,” said Mitch Masters, Microf CEO. “This partnership will provide HVAC contractors and homeowners with an easy, online application process and much improved access to a wider choice of financing and lease purchase options.”

The program will run on Microf’s advanced technology platform and will allow homeowners to choose, based on their credit and personal preference, the SunTrust financial tool that best meets their needs. In order to provide homeowners with choices, several options will be offered through the platform, including low monthly payment and interest-free promotional offers.  

The Microf lease-to-own product will round out the offerings, providing an opportunity for homeowners with below average credit to replace an old, inefficient heating and cooling system with an efficient and reliable one.

“This program combines the strength of SunTrust’s lending experience with Microf’s strong industry presence to allow us to help more clients quickly and easily meet their HVAC needs,” said Ellen Koebler, head of consumer solutions for SunTrust.

The SunTrust products help clients build financial confidence with competitively low interest rates, no early-payment penalties and no deferred interest programs. The Microf program offers structured payment terms designed to reduce the consumer’s total cost of ownership.

Publication date: 4/5/2018

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