Heating, Air-conditioning and Refrigeration
Distributors International (HARDI) announced North American HVACR average
distributor sales for November 2011 were down 1.7 percent from the same month last year, the first such decline since October of 2010.
Heating, Air-conditioning and Refrigeration Distributors International
(HARDI) announced North American HVACR average distributor sales for November
2011 were down 1.7 percent from the same month last year, the first such decline since October of
2010. However, this year’s modest
November decline is in comparison to a record-setting 24 percent average growth
rate in November of last year.
November’s slide coincided with a decline in HARDI distributors’ average
annual growth rate after October’s upward swing. HARDI’s Monthly Targeted and Regional
Economic News for Distribution Strategies (TRENDS) report showed growth in four
of eight North American regions, though none achieved double digit improvement
compared to Oct. 2010. U.S.-only distributor
sales were -1.7 percent for the month.
After October’s clearly split inventory positions, November
showed a strong majority of distributors (76 percent)reporting higher inventory
levels as compared to the same month last year, likely caused by 2010’s
unexpectedly high demand and an underperforming Nov. 2011.
“The November sales report is showing the effects that the
approaching expiration of last year’s $1,500 tax credit had on the HVAC
market,” said HARDI economist, Andrew Duguay. “The comfortable same month
year-overyear sales growth that was experienced through much of 2011 diminished
in November. At the same time, it can be
viewed as somewhat encouraging that same month sales were down only 1.7 percent
on average even though the real cost to consumers of many HVAC services is much
more this year than last when factoring in tax credits. December should also be
a challenging month for year-over-year comparisons given December 2010 was the
last month of the full tax credit.”
Days Sales Outstanding (a measure of how quickly customers
pay their bills) continued a fourth consecutive month of increases up over 6%
from last month. Distributor
productivity reflected by sales per employee backtracked for the fifth
consecutive month down 5 percent from last month and 27 percent from its July
peak.
“Keeping up with last year’s fourth quarter tax
credit-infused sales growth was never a realistic expectation and one we worked
in September to dispel,” said HARDI Executive Vice President and C.O.O. Talbot
Gee. “But our members’ ability to keep November’s comparison to low single
digits is a testament to how effectively HARDI distributors are adjusting to a
repair-based economy.”
“Distributors’ equipment sales volumes are off over 15% from
last November while total sales declined far less,” said Gee. “Knowing this,
one can only imagine what growth rates could be if replacement rates returned
to traditional levels.”