Ferguson partnered with football with football legend and Emmy® award winning co-host of Fox NFL® Sunday, Terry Bradshaw. The large wholesale distributor of plumbing supplies explained that Bradshaw will serve as the spokesperson for Ferguson's contractor business which consists of commercial and residential plumbers, HVAC contractors, waterworks contractors, builders, and remodelers.
"When choosing a spokesperson, we wanted someone who could easily relate to our professional trade customers," said John Gillespie Ferguson's director of Marketing. "Terry is an excellent fit because of his winning record on and off the field, and his professional yet humble style."
The partnership will kick off with the launch of a new rewards offering for Ferguson's customer loyalty program, Ferguson PRO Plus™. In addition to receiving discounts and special offers on business products and services, customers enrolled in Ferguson PRO Plus™ can now earn points for their purchases made on Ferguson Online, the company's transactional e-commerce and account management portal site for trade customers. Points can be redeemed for merchandise, event tickets and travel. Bradshaw will appear in all Ferguson PRO Plus™ promotional materials, including print, online, and national radio advertising.
"I'm really looking forward to partnering with the fine folks at Ferguson," said Bradshaw. "They strike me as a company that does what they say they're going to do. They act with integrity and treat their customers and fellow associates like family. These are values that are important to me too."
For more information, visit www.ferguson.com.
