ALPHARETTA, Ga. — LG Electronics USA Air Conditioning Technologies has added two more industry veterans, further enhancing its commercial applied sales and customer experience organizations. These changes address the evolving needs of the U.S. market and support the growth of LG’s variable refrigerant flow (VRF) technology.

William Danford, has been named Northeast regional manager. Danford joins LG with more than 25 years of HVAC experience in New York City and surrounding markets. He previously held key management and sales roles for Johnson Controls and York International.

Sean Boyer was named director of innovation and customer experience, responsible for customer support, sales systems, training and inventory management. Boyer joins LG with a decade of industry experience and proven track record of success at Fujitsu General America, Haier America and Mitsubishi Electric Cooling & Heating.

“At LG, we have an unparalleled commitment to our customers to deliver innovative technology that secures our position as a leader in our industry. For that reason, it is critical that we recruit and retain the best and brightest in the industry,” said Kevin McNamara, senior vice president, LG Air Conditioning Technologies. “The addition of these industry experts positions the LG team to better support our customers in the U.S. market.”