CHATTANOOGA, Tenn. — The New Flat Rate, a provider of menu pricing for residential home service companies, recently concluded its Business 101 Uncensored conference in Chattanooga, Tennessee. The two-day seminar, which took place July 24-25, gave attendees a comprehensive training course on everything from developing company culture to maximizing their profit through pricing structures.

“We want to help home services companies take their business to the next level, and Business 101 Uncensored was an opportunity for them to learn how to do just that,” said Rodney Koop, founder and CEO of The New Flat Rate. “This seminar was designed to educate owners and managers on tactics they can use in every aspect of their business.”

Sessions at Business 101 Uncensored covered a variety of topics, such as how to hire and retain top employees, instead of being singularly focused. Breakout sessions focused on how to find invisible profit, how company culture affects the bottom line, the benefits of service agreements, and how to coach employees.

Stephanie Perry with All About Home Repair, Rexburg, Idaho, said the event offered a perspective check.

“I need to get on track and be more accountable, take my business more seriously, and overcome the burnout I’m feeling,” said Perry.

Other attendees mentioned feeling emotionally refreshed and realigning priorities. Just about all of the 19 business managers surveyed indicated they learned more than expected and all said they were extremely likely to return next year.

“Business 101 Uncensored has helped clarify concepts, built my confidence in my own ideas, and introduced me to new people and ideas I can apply in my own business,” said attendee Elizabeth Rice from Peco Heating and Cooling, Central, South Carolina.

Business owners traveled from all over the country, including Maryland, Pennsylvania, and Arizona, to attend the training at the Westin in downtown Chattanooga. The event included presentations, product information, and networking. The New Flat Rate also gave attendees the first look at a new feature, The Billable Hour Calculator, which they’ll unveil to the public in coming weeks.

“A lot of home services companies focus on metrics like the number of incoming calls and the number of trucks on the road,” Koop said. “Those are definitely important for generating revenue, but there are other factors that can make a business successful that are more difficult to track, such as employee happiness. We left no stone unturned, and everyone who attended got a lot of good information to help maximize profits, retain quality employees, and keep customers satisfied.”

Publication date: 8/08/2018

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