DULUTH, Ga. — On March 10, Nidec Global Appliance celebrates the 50th anniversary of one of its brands: Embraco. Embraco celebrated its anniversary by launching the “Refresh the Future” campaign.
Embraco Brand Timeline 1971-2021
1971 (10/03). Pioneer in Brazil: Creation of Embraco brand to respond to the national demand for compressors.
1974
- PW, the first compressor launched.
1982
- Starts the partnership with universities.
1987
- EM compressor launch.
- North America office established.
1988
- Foundry unit (Brazil)
1990
- Components & Cooling factory (Brazil)
1994
- Pioneer: compressors using natural refrigerants.
- Aspera brand acquisition (Italy).
1995
- Beijing compressors factory (China).
1997
- Slovakia compressors factory.
1998
- Pioneer: launch of Variable Speed Compressor (VCC).
2003
- Electronic components factory (China).
2006
- Start of Embraco’s condensing units portfolio.
2010
- Launch of VES family.
2011
- Mexico compressors factory.
- Launch of the New Embraco brand logo.
2016
- Plug n’ Cool launch.
2018
- Sliding and BIOMA condensing units launch.
2019
- Embraco becomes a product brand after being acquired by Nidec Corporation.
2020
- ES and FMS launch: the first Embraco compressors in the sub-mini category.
2021
- Annual Global Capacity: 45 million compressors and condensing units.
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