Sheet metal forming conference Fabtech has a new logo.

Organizers unveiled the new design on the last day of the four-day event, which took place Nov. 6-9, 2017, at Chicago’s McCormick Place.

With an updated look, the new logo was designed to represent innovation and evolving Fabtech brand, officials said.

The manufacturing industry is entering a new age and experiencing an industrial revolution that is changing the way we manufacture,” said John Catalano, a Fabtech show co-manager and senior director with show sponsor SME. “And in the midst of this, Fabtech is also evolving to stay at the leading edge of the industry. We are excited to launch a new logo that demonstrates the evolution of the Fabtech brand.”

Mark Hoper, another show manager and the Fabricators and Manufacturers Association’s senior vice president of media and expositions, said that while the brand is evolving, some things will not be changing.

“While we usher in a new visual identity, Fabtech remains committed to delivering a high-quality, innovative event experience,” Hoper said. “The show will continue to meet the demands of the industry and showcase not only what’s new, but what’s next.”

Other branding-related activities will take place in 2018, officials added.