Channellock has started new marketing efforts that showcase
its products and company background.
At its Web site , Channellock has
released an online video catalog that highlights the toolmakers five main
product lines.
The Meadville, Pa.,
company has also launched a new print campaign with the slogan “Fiercely made
in Meadville, Pa.,” which features workers from its factory.
“To be able to say
that our world-famous pliers are still made in Meadville is a source of pride
to everyone at Channellock,” said President and CEO Bill DeArment. “Our company
was founded in 1886 in northwest Pennsylvania on the principle of making the
highest-quality tools, and nothing has changed.”
The videos show
Channellock’s tongue and groove, cutting, long nose and lineman’s pliers, and
adjustable wrenches.
The print
ad campaign focuses on the people behind the products, said Ryan DeArment, vice president of sales and
marketing.
“We wanted to show
the people who take pride in making the quality hand tools our customers have
come to expect,” he said. “We chose actual Channellock associates – not actors
– to pose for the ads because our associates are serious about producing
top-of-the-line tools that are made in the United States.”
