At least $30,000 is expected to be given the Susan. G. Komen foundation, which supports breast cancer research.
Starting Aug. 2, Koch Filtration Corp.’s high-performance Multi-Pleat
filter brand will be available in pink as part of to raise money for breast
cancer research.
As part of the “Pink filtration products crafted with pride”
campaign, the company will donate at least $30,000 from the sale of the filters
to the Susan G. Komen foundation, one of the world’s leading breast cancer research
groups.
“Cancer knows no stranger. Every 68 seconds, somewhere in
the world, someone dies from breast cancer,” said David Koch, president of Louisville,
Ky.-based Koch Filter Corp. “It is the most prevalent cancer among women today.
Early detection of breast cancer is critical for women of all ages and we
couldn’t think of a better way to bring attention to such an important cause by
providing consumers, a high-efficiency air filter that improves the quality of
air they breathe.”
The promotion runs through Oct. 31.
