The Service Nation Alliance has announced that J.B. Bernstein, sports marketing pioneer and inspiration behind the 2014 Disney film “Million Dollar Arm,” will address members at its meeting Oct. 25 in Las Vegas.

Bernstein, who is portrayed in the film by actor Jon Hamm, is known for creating “The Million Dollar Arm,” a reality TV contest based in India that rewarded one winner with $1 million and a chance to play for a professional baseball team in the United States.

 At the meeting of HVAC construction and plumbing contractors, Bernstein will deliver his presentation “Sometimes to Win, You Have to Change the Game,” where he shares how individuals and businesses can pursue their dreams.