DALTON, Ga. — HVAC industry veteran John Ellis is the new business development manager at The New Flat Rate (TNFR), which offers price-generating software for home service contractors.

Formerly a consultant for TNFR, Ellis will now focus on building new partnerships for the company, TNFR said in a press release.

“John has always been a promoter of The New Flat Rate, so we are excited to have him join our team full-time,” said Danielle Putnam, TNFR president. “John has always understood how important our software and training programs are for contractors. Now, he is helping us continue to evolve by building partnerships that create win-win scenarios for our members.”

Ellis has over 40 years in the HVAC industry, including time spent in several industry unions. He has also served as a project manager on large projects at hotels, prisons, water treatment plants, and hospitals. 

During his career, Ellis has held numerous certifications, including in building science and IAQ, as an Environmental Protection Agency-certified renovator, and as a Level 1 thermographer. Ellis has also been active in trade organizations such as the National Comfort Institute (NCI), the Institute of Heating & Air Conditioning Industries (IHACI), and the Indoor Air Quality Association (IAQA).

“The New Flat Rate and I have always had a great working relationship,” said Ellis. “For many years, I served as a consultant and service trainer because I believe in their solutions. As a contractor, I understand how difficult it can be to price services. The New Flat Rate solves that problem, and I am happy to be joining the team full time to help them continue to grow and reach more contractors through new partnerships.”