ACHR NEWS Editorial Staff
SARASOTA, Fla. — Home services business Wrench Group has expanded into Oklahoma City, Oklahoma, as it continues its “greenfield” growth strategy of launching businesses from the ground up in markets across the country.
The company moved into its 27th market when Comfort Wave Home Services, an HVAC, plumbing, and electrical services provider, opened its first location in Oklahoma City in November. Although Comfort Wave is a new name on the local scene, its team has more than 125 years of combined experience serving homeowners in the region, and already has established roots with area community events and organizations, a Wrench Group press release said.
“Oklahoma City is known for its friendly people and close-knit community, and that is exactly why we are launching a new company built by experienced area technicians and home-services professionals,” said Ken Haines, Wrench Group CEO. “Comfort Wave will make use of the most technologically advanced operations systems and solutions to help our team grow the business and provide an excellent customer service experience.”
Comfort Wave plans to bring 100 new jobs to Oklahoma City in the first 15 months of operation in a service area that encompasses all of central Oklahoma, the press release said.
“Oklahoma City quickly stood out as a place full of talented people looking for the right opportunity to be in a thriving, dynamic, and growing work environment. With Oklahoma City’s friendly business climate and rapid growth, it seemed like the perfect fit in our greenfield initiative,” said Andy Piercefield, Wrench Group’s vice president of business development and retail operations.
Oklahoma City is the seventh market in which Wrench Group has employed a “greenfield” strategy. The company previously opened greenfield locations in Austin, Texas; Orlando, Florida; Tucson, Arizona; Birmingham, Alabama; and Memphis and Nashville, Tennessee, over the past three years.
Wrench Group, which specializes in residential HVAC, plumbing, electrical, and related services, operates in 27 markets across 15 states.