MILWAUKEE, Wis. — Water heater company A.O. Smith Corp. is promoting David Chisolm, vice president of marketing and customer experience, to vice president and general manager of APCOM, an A. O. Smith parts manufacturer, and Water Systems, in Franklin, Tennessee.

Chisolm will replace Darrell Schuh, who recently accepted the role of senior vice president, president, and general manager of A.O. Smith’s Lochinvar brand in Lebanon, Tennessee. The changes will be effective Monday, April 1.

In his new role, Chisolm will lead the parts division that supports A.O. Smith’s water heater manufacturing facilities and provides service parts, and that is also vital to the A.O. Smith pump and expansion tank business.

Chisolm began his career with A. O. Smith in 2004 as retail marketing manager and progressed through different roles to become vice president of marketing in 2014. In 2020, he was promoted to vice president of marketing and customer experience, where he has been leading the marketing, training, customer service, tech support, and field service efforts.

“David led our branding and positioning initiative in 2007 and has worked diligently to improve customer service levels and first-call resolution,” said Dave Warren, senior vice president, president, and general manager of A.O. Smith North America Water Heating. “His long tenure, marketing, and customer service expertise will serve our APCOM and Water Systems business well.”

A. O. Smith North America Water Heating business announced two additional management transitions:

• Betsy Curran, senior manager of channel marketing, has been promoted to director of marketing and customer engagement, where she will be responsible for brand management, channel marketing, pre-sales training, and digital strategy.

• Rusty Hendrix, director of customer service, is assuming additional responsibilities, including overseeing field service engineering, the contractor service network, technical training, order management, transportation planning, warehouse replenishment, and technical support.

“Betsy and Rusty have the experience and the foresight to bring a fresh perspective and identify new ways to increase our brand awareness and further strengthen our customer service support,” said Chisolm.