BREA, Calif. — Southern California-based Service Champions, a home services company with a growing national portfolio of 19 brands, has updated its identity as Champions Group Holdings. The rebranding marks a desire to communicate the company's mission more clearly within the industry and with consumers, a press release from the company said.

“The new identity focuses on the brand’s heritage and at the same time embodies a personality that reflects the business as it currently stands,” said Champions Group CEO Frank DiMarco. “We wanted a name and a logo that could live up to our ambition. We are moving forward with an evolving, rapidly growing business as we continue to illustrate the vast, impactful and invaluable benefits that Champions Group has provided to millions of customers and our family of brands since its inception in 2000.”

With 120 combined years of leadership experience, generations in the business, and decades of experience across the trades, the portfolio has over 2,400 employees who provide service to customers throughout the U.S. Champions Group operates across Arizona, California, Colorado, Nevada, Ohio, Texas, and Washington.

Since its beginning, the Champions Group business model emphasizes investment in talent, technology, and resources to enhance operations for all partners, the press release said. The company is actively expanding, seeking the partnership of exceptional businesses in key regions of the country.

Based in Orange County, California, Champions Group specializes in providing residential HVAC, plumbing, and electrical services. Champions Group is a portfolio company of Odyssey Investment Partners.