DAVIDSON, N.C. — Trane Residential is renaming certain products within its portfolio to better align with the company’s transition to lower-GWP refrigerants.
Trane is also introducing a new approach to tiering that groups products together within the traditional split systems and packaged unit categories based on shared platform characteristics and differentiating features. The changes are aimed at helping consumers better understand Trane’s new models as it begins converting most of its new residential products to enable them to use R-454B refrigerant, rather than R-410A, ahead of the Jan. 1, 2025, federal deadline, according to a press release from Trane.
Throughout 2024, Trane’s lower-GWP product updates will be reflected on the Trane website and across the company’s consumer-facing literature.
Trane’s three new tiers will group products together based on shared characteristics and give names to address these differentiating features, allowing homeowners to more easily choose the solution that best suits their needs. The new product tiers are:
• Choice: The best choice for quality products at a modest price point, according to the press release.
• Priority: These products will prioritizing whole-home comfort through advanced features, the press release said.
• Premier: These products will offer the latest advanced technology to push the boundaries in delivering controlled, premier comfort, the press release said.
The company said the following lower-GWP equipment will begin shipping from Trane Residential factories in April and will be listed on Trane’s consumer website by the end of the month, using the new naming approach:
• Choice: The 15 Single-Stage Heat Pump with WeatherGuard Top, and the 15 Single-Stage Heat Pump.
• Priority: The Variable-Speed Air Handler.
“Our new naming and tiering process for Trane’s new low-GWP-compliant residential product portfolio will revolutionize the homeowner shopping experience,” said Katy Muti, brand and content marketing leader for Trane Technologies in the Americas. “By taking a more descriptive approach, our dealers can cater to customer preferences more strategically, anchor our pricing strategy, and upsell or cross-sell products accordingly.”
