A public relation crisis can quickly become an issue for an HVAC contractor. It can be as simple as a homeowner who feels overcharged and makes a phone call to the local television station or an employee who is doing something wrong while in a company truck.
Josh Weiss of 10 to 1 Public Relations advises contractors to make sure they have a plan in place so they don’t waste valuable hours when a crisis materializes. In this podcast, Weiss also touches on how AI can help disgruntled customers start such a crisis.
