SAN DIEGO — Workiz, which offers field-service management and communications software, has named Strickland Tudor as executive vice president of revenue. Tudor succeeds co-founder Idan Kadosh, who has been appointed to the new position of chief artificial intelligence (AI) officer.

The introduction of the chief AI officer role comes at a time when the field-service industry is rapidly evolving due to advancements in AI, a press release from Workiz said. According to a recent survey, 85% of field-service businesses plan to increase investment in AI over the next two years. This trend highlights the growing recognition of AI’s potential to transform service operations. However, it also presents challenges, such as the need to continuously innovate and to integrate new technologies with existing systems.

Workiz says it aims to improve route optimization, predictive maintenance, and customer interactions by focusing on AI-driven solutions. “Our goal is to create an intelligent platform that not only streamlines operations but also anticipates the needs of our users,” Kadosh said. “We are committed to staying ahead of the curve and ensuring our customers benefit from the latest technological advancements.”

Strickland has more than 25 years of experience driving the digital transformation of the skilled trades. Prior to joining Workiz, he served as vice president of sales and head of growth strategy for Schedule Engine (acquired by ServiceTitan), as well as executive vice president of sales at XOi Technologies.

“I’m excited to join Workiz at such an exciting time in the company’s journey and eager to contribute to the Workiz mission of transforming the field-service industry through advanced AI solutions,” Strickland said. “I hope to drive Workiz’s next growth phase and expand its market presence.”

“We are thrilled to welcome Strickland to the Workiz team,” said CEO Didi Azaria. “His extensive background in revenue management and his strategic vision will be invaluable as we continue to grow and serve our customers more effectively.”