PEACHTREE CITY, GA — Hoshizaki America has announced the appointment of two new directors, enhancing its leadership team as the company continues to drive innovation and growth in the industry.

Effective August 19, Seth Sawyer has been appointed as the new director of product management — refrigeration. Sawyer brings over 15 years of extensive product management experience, having held key roles at Char-Broil, Spectrum Brands, and Masterbuilt. His background in engineering and product development, combined with a commitment to innovation and customer-focused solutions, positions him as a valuable addition to Hoshizaki’s leadership. Sawyer holds a degree in Mechanical Engineering from Georgia Tech and a Product Strategy Certification from Kellogg Executive Education. His leadership is expected to enhance Hoshizaki’s product offerings and strengthen its position in the refrigeration market.

In addition, Lori Northeim has been appointed as the new director of marketing, also effective August 19. Northeim brings a wealth of experience in marketing, with a strong track record in brand strategy, product launches, e-commerce, and market research. She holds an industrial design degree from Purdue University, an MBA from Otterbein University, and a Professional Certified Marketer certificate from the American Marketing Association. Northeim’s prior experience at Elmer’s Products Inc. and Fiskars Garden and Outdoor Living has equipped her with the skills to drive Hoshizaki’s marketing initiatives forward, making her an invaluable asset to the team.

"We are thrilled to welcome Seth and Lori to the Hoshizaki family,” said Sally Ray, vice president of marketing. “Their combined expertise and fresh perspectives will be instrumental as we continue to innovate and grow our market presence. We are confident that their leadership will help us achieve new milestones and reinforce our commitment to delivering high-quality products and services to our customers.”