MILWAUKEE — Water heater and boiler manufacturer A.O. Smith Corp. has completed its acquisition of Pureit, a former Unilever PLC business, at a purchase price of approximately $120 million, subject to customary adjustments.

Pureit offers a broad range of residential water-purification solutions, primarily in India.

“Pureit complements our premium brands in the market and their strength in e-commerce will allow us to expand our presence in that channel,” said Kevin J. Wheeler, A.O. Smith chairman and CEO. “This acquisition aligns with our strategy of adding scale and enhances our premium water treatment product portfolio and distribution footprint.”

Pureit was first launched in 2004 in Chennai, India, to provide accessible and safe drinking water to the fast-growing populations of South Asia and beyond.

Today, Pureit is a leading water-purification business operating in India, Bangladesh, Sri Lanka, Vietnam, and Mexico, among other markets, with a diversified product offering that includes devices, filters and spares.