INDIANAPOLIS — HVAC installers in Carrier’s network will have the opportunity to join the company’s new Certified Ductless Pro Program starting in January.

Contractors who meet the program’s brand loyalty and training criteria will gain access to a range of exclusive benefits, helping them stand out and attract more leads, a press release from Carrier said.

“Our ductless dealers are expert problem-solvers, tackling challenging installations and delivering tailored solutions,” said Paul Rebelo, Carrier’s managing director for ductless and variable-refrigerant flow products. “They go the extra mile to ensure year-round comfort for their customers, and the Certified Ductless Pro Program is our way of recognizing their dedication and providing the support they need to thrive.”

The program will recognize outstanding contractors who sell, install, and service Carrier ductless products. Carrier’s ductless solutions are flexible, require minimal installation, and preserve a home’s integrity while maintaining indoor comfort levels — and providing energy savings in some situations, Carrier’s press release said.

Benefits of the program, according to Carrier, include:

• A Certified Ductless Pro icon on the dealer’s profile on the Carrier website.

• Unique financing options, such as special rates on select plans, access to financing reimbursement, and the inclusion of entry-tier products in financing claims.

• Search-engine-optimized (SEO) dealer pages that are customizable to increase leads for dealers. Leads are serviced via dispatch.