BLOOMINGTON, MN — Minnesota Air Inc., the state’s only Carrier heating and cooling distributor, launched it spring advertising campaign using a “creative” approach. The distributor is attempting to differentiate itself from its competition with a new advertising approach using the Carrier brand name.

“It’s something we’ve never done before,” said Wade Boelter, Vice President and General Manager. “Our TV creative is in the form of 15-second spots. Consumers will see us twice during the same break. This accomplishes two things.

“Customers retain more information because they’re seeing our commercials twice in a short period of time and our dealers get maximum impression for minimal investment. It’s a win-win for everyone.”

The spots emphasize home energy savings, environmentally sound products, and Carrier’s 100-year anniversary. In addition to the spots, Minnesota Air is rolling out a print campaign using newspapers, direct mail, and a free offer featuring former Minnesota Twin baseball player Kent Hrbek.

Publication date: 06/17/2002