“Peak Performance For The Technical Professional” is an audio learning program to help develop a technician’s “soft skills.” A few of the many subjects covered in the program include what a professional really is; the professional approach; how professionalism and selling fit together; beliefs and values; the can-do attitude; the difference between a shopper and a customer; the motivation of buying; how eliminating blind spots can be the key to customer service, increasing earnings, and achieving success; and maintaining a balance in your life and your work. It is available on CD or a set of six audio cassettes, and comes with an unabridged resource guide.

Technical Training Associates, HC 70, Box 3172, Sahuarita, AZ 85629; 520-625-6847; www.technicaltrainingassoc.com (website).

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