DALLAS - There's a new team in town. HVAC unitary product manufacturer Nordyne and the Service Roundtable, a large private contractor group, announced a contractor support alliance.

"Nordyne is a great company," said Service Roundtable CEO Matt Michel. "They recognize that their ultimate success depends on building a strong dealer base. They get it. They see the contractor as an important partner and are committed to helping their dealers succeed."

"We really checked out the Service Roundtable's program," said Drew Fitzgerald, Nordyne vice president of sales and marketing. "We're always interested in programs that will help our dealers improve their marketing, sales, and profitability."

While the details of the alliance are still being finalized, Service Roundtable did announce that the company will be working with Nordyne to offer customized Nordyne content within its site. The manufacturer will recommend the Service Roundtable to its dealers.

Publication date: 06/07/2004