Net Results: Mason Mechanical July 7, 2014 No Comments The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful. Read More
Choose Your Advertising Metrics Wisely Cost per Lead is Easy to Calculate, but Those Numbers May be Misleading Ben Landers June 23, 2014 No Comments Using data to make increasingly smarter marketing decisions goes beyond simply collecting a bunch of statistics and putting them into a pretty report. Read More
Net Results: CroppMetcalfe Services Inc. April 14, 2014 No Comments The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.Read More
Podcasts: March 3, 2014 March 3, 2014 No Comments Ben Landers, president and CEO of Blue Corona, provides tips on how HVACR contractors can more effectively market their services on the Internet. Posted on Jan. 10.Read More
