Let’s imagine a call is booked with your company, but the customer calls in to cancel. What happens next? Do your customer service representatives (CSRs) simply say, “OK, thanks”? Every successful company should have a plan for following up on lost opportunities along with missed opportunities.
I recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic. And there’s a good reason for that. Because your industry, like others, is changing in significant ways, and PR can significantly help grow and protect your business.
Family businesses have long been a mainstay of the industry, and multigenerational companies are proud of their HVACR heritages. And, in spite of the challenges, many contractors have successfully passed the torch to succeeding generations and are now planning for future transitions.
Jeff Hamstra decided it was time to start his own company after his employer at the time passed away and the leadership role had been passed to his employer’s son.
More than three-quarters — 77 percent — of consumers who decided on the brand they wanted to purchase before choosing the installing contractor used the internet to research their purchases.These are the buying habits of your customers. It is important that you know this information and, more importantly, that you know how to use it to your advantage.
We are all doing our parts working toward a mutual goal of company success. While a pleasant and relaxed family atmosphere is of the utmost importance here, we do our best to keep a healthy balance in terms of coworker relationships.
Ask my wife and she’ll pull out a list a half-mile long referencing every time I’ve been guilty of hearing, but not really listening. But what’s the difference between hearing and listening, and why is one so much more important when it comes to our relationships with others?
In case contractors thought differently, potential customers do visit their About Us pages. In fact, it’s usually one of the 10 most visited pages on a contracting website. The About Us page is the best place to talk about years of experience, certifications, awards, and things like company values.
If one is stuck wondering how to get more out of employees and seeking ways to motivate them to step up and work hard while they’re at work, start by getting to know them better and learning what their real Why is.
The new rule raises the salary threshold for overtime eligibility from $455 per week, or $23,660 per year, to $913 per week, or $47,476 per year. As a result, more than 4.2 million salaried workers across the country will now be eligible for overtime pay. Employers have until Dec. 1, when the rule becomes effective, to prepare for the changes.