Marco Radocajs, the owner of Balance HVAC, stops by the podcast to talk about how his company looks at the entire house when coming up with HVAC solution.

According to a survey comprised of more than 400 homeowners, there are three key ways in which millennials differ from previous generations in regard to their HVAC purchase decision-making.

A recent survey shows homeowners are unfamiliar with what an HVAC heat pump can accomplish.

Gaining trust, offering the perfect solution, and telling potential customers why you are better than the competition can help eliminate buyers from going after a second quote.

Millennials don’t mind paying a visit fee, but they do want to know upfront how much their HVAC purchase will cost.

How do contractors request, promote, and handle online reviews? Nexstar Network coach Alicia Johnston provides tips for how HVAC contractors should navigate this part of the business.

While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.

Based on a recent survey, homeowners anticipate HVAC systems lasting about 11-20 years, aligning with contractors' experiences.

Homeowners mostly want to install high-efficiency equipment because of the comfort it brings and rebates associated. If contractors know what to highlight about the equipment, it can sell itself.

A recent survey found that the most important factor to homeowners when deciding whether or not to purchase HVAC equipment, is contractor reputation.