What do you really know about the individuals who buy your products and services? Today, it’s no longer enough to market to retailers and dealers as a whole. In fact, B2B marketing (the way we know it) is dead.

Keeping on top of today’s ever-changing technology can be a challenge, one that HVAC distributors, in particular, can find overwhelming. There are numerous technology options that can change the way the HVAC industry does business.

York® Fault Detection and Diagnostics (FDD) from Johnson Controls helps building professionals maximize rooftop unit performance. With FDD, contractors can configure, commission and troubleshoot packaged units faster; engineers can confidently confirm specifications; and building owners can cut energy and service costs.

WaterFurnace International, Inc., the leading manufacturer of geothermal and water source heat pumps, introduces HydroLogic, a turnkey solution for radiant heating that integrates seamlessly into a WaterFurnace geothermal system. It is a cost-effective product that takes the complexity and time out of radiant system installations.

RAE Coils, a division of RAE Corp., an industry leader in the design and production of engineered heating, cooling and refrigeration systems, is manufacturing replacement and OEM evaporative condensing tube bundles.

Water heater manufacturer A. O. Smith (hotwater.com) is launching the Simplicity Series of concentric venting, noncondensing tankless water heaters — designed to make installations simple and flexible through a new gas convertible combustion system.

Nu-Calgon has introduced ClenAir HVAC Odor Block XL, a new product designed to treat indoor air quality and eliminate odors through the heating and air conditioning system. Primarily for residential use, Odor Block XL treats 2,500 square feet for up to six months.

CoolGreenPower announces the U.S. debut of a new retrofit energy efficiency device called COOLNOMIX®, which curbs commercial cooling costs for air conditioning and refrigeration systems by an average of 30 percent.

eControls, manufacturer of intelligent wired and wireless HVAC controls, introduced a touch, programmable thermostat with airflow control that will improve comfort throughout the home in all seasons without the use of a zoning panel.

Johnson Controls has launched seven new Luxaire® duct-free mini split product lines available throughout the United States and Canada. The systems offer additional indoor options, more multizone products, light commercial applications and low ambient options.