A central pillar of EVERY customer-driven enterprise rests on several simple premises: What does a company have to offer and what does the customer want to buy? At the risk of oversimplifying, one can create the product, wind up the marketing monster and create the demand.
Fort Wayne, Ind.—WaterFurnace International, Inc., North America’s leading manufacturer of geothermal and water source heat pumps, is now offering training for Future Leaders In Geothermal HVAC Technology (FLIGHT) School, helping its dealers communicate the value of geothermal heating and cooling.
COLUMBUS, OHIO—Carr Supply has opened a new branch in Lima, Ohio, providing high quality plumbing, heating/ventilation/air-conditioning and water service supplies and equipment to contractors in a five-county area of northwest Ohio.