In this expanded role, Lozoya will oversee the development, coordination and execution of all marketing, advertising and public relations initiatives, driving both digital and traditional strategies to meet client and company goals.
If contractors want to find the marketing agency that’s the best fit for them, they have to know and communicate their goals and expectations, and then find a firm that can help them meet/exceed them.
While the conference has typically been exclusive to Lemon Seed clients, this year’s event, titled “Get a Clue: Keys to Unlocking the Marketing Mystery,” is open to all home service businesses.
Some say they’re “house poor” and wait until the last minute for HVAC maintenance. Some schedule in advance. A savvy contractor can figure out how to reach both groups.
To successfully open their own training facility, contractors have to thoughtfully decide on a curriculum, find or design a space that can house students and faculty plus all the needed equipment to train, secure the necessary finances, hire a credible lead instructor, and market it.
The partnership will empower GlassHouse customers to access Textla’s SMS platform for reaching target buyers, while providing Textla customers with advanced tools to target homeowners using GlassHouse’s customer intelligence platform.