In case contractors thought differently, potential customers do visit their About Us pages. In fact, it’s usually one of the 10 most visited pages on a contracting website. The About Us page is the best place to talk about years of experience, certifications, awards, and things like company values.

Every week, my office receives at least a half dozen calls from small, local business owners in desperate need of a hacked website cleanup, and the volume of these calls appears to be increasing.

Grace Air & Heat has launched a new mobile-friendly website at www.graceairandheat.com. The air conditioning and heating contractor serves customers in Keller, Southlake, North Richland Hills, Bedford, and Colleyville, Texas.

The right way to think about advertising, marketing, and the ABT mindset is sometimes you win, and sometimes you learn. The lessons, while often costly and painful, become the wisdom that will help elevate the HVAC company above the small-minded folks who can’t discipline themselves to operate this way.

The digital realm continues to attract advertisers, growing at a rate of 13 percent last year, according to Strategy Analytics. And, according to Ben Landers, president and CEO of Blue Corona, HVAC contractors stand to benefit from this trend.

Search engine optimization (SEO) helps make your business more visible by moving it up to Page 1 in search engine rankings. But, how do you go about doing this? Here are some expert tips to help show the way.

Camfil Air Pollution Control (APC) has launched a new website designed to showcase the company’s expanded family of dust, mist, and fume collection equipment for a full range of manufacturing industries.

For many of us, the lifetime value of a new customer is high and is worth earning with a unique offer. Your initial sale or service may just be the first step in what may be a long and profitable relationship, if handled correctly.