Articles Tagged with ''Contractor Pro Homeowners Series''

It doesn’t really matter how important homeowners think these certifications are, because the HVACR industry knows their actual importance. They build confidence, ensure technicians stay up-to-date, and build trust.

Industry insiders react to customer concerns about upfront costs, and speculate on where the heat pump market goes from here.

In part one of a two-part series, The ACHR NEWS takes a look at the current state of heat pump knowledge and acceptance.

Once a contractor knows they are ready to take on another trade, they then have to figure out how to get the word out to their customers, market each trade, and deal with any challenges that may come.

There’s a stark divide when it comes to the percentage of homeowners who say they’re likely to call a contractor with prices on their website, versus the percentage of contractors who actually provide them.

59% of homeowners expect their new HVAC equipment to be installed within 2-3 weeks of the quote.

Low public awareness of incentives that can subsidize residential HVAC purchases means contractors have the opportunity to educate and position themselves as trusted advisors, marketing experts say.

People are still pinching pennies and choosing repairs, but there are ways for contractors to sell new equipment, even when it’s more expensive.

Homeowners have a few key concerns/priorities when choosing an HVAC contractor. These include the quality and timeliness of the installation, price, convenience, warranty, and trust.

While government incentives, savings in utility bills, word-of-mouth, and increasing popularity have led to homeowner’s increased awareness of smart thermostats, there is still a lot of room in the market for growth.