Articles Tagged with ''Contractor Pro Homeowners Series''

There’s a stark divide when it comes to the percentage of homeowners who say they’re likely to call a contractor with prices on their website, versus contractors who actually provide it.

59% of homeowners expect their new HVAC equipment to be installed within 2-3 weeks of the quote.

Low public awareness of incentives that can subsidize residential HVAC purchases means contractors have the opportunity to educate and position themselves as trusted advisors, marketing experts say.

People are still pinching pennies and choosing repairs, but there are ways for contractors to sell new equipment, even when it’s more expensive.

Homeowners are used to comparing prices and services, but in the case of choosing an HVAC contractor, they are not only comparing that, but what might be even more important to them — how much they trust each contractor who gives them a quote. Homeowners have a few key concerns/priorities when choosing an HVAC contractor. These include the quality and timeliness of the installation, price, convenience, warranty, and trust.

While government incentives, savings in utility bills, word-of-mouth, and increasing popularity have led to homeowner’s increased awareness of smart thermostats, there is still a lot of room in the market for growth.

As inflation continues to cause homeowners to pinch pennies, they are now doing more research on potential contractors before making a decision, which means contractors need to step up their online game.

A recent survey shows that majority of homeowners wait until their HVAC equipment breaks to replace it, or after it has needed to make multiple repairs.

A recent survey shows that homeowners either go with the same HVAC contractor used in the past, or choose based on “word of mouth,” which is different than it once was.

While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.