Americans continue to misunderstand phrases commonly used in environmental marketing and advertising, giving products a greater halo than they may deserve. At the same time, most Americans are willing to punish a company for using misleading claims, according to the 2011 Cone Green Gap Trend Tracker, by Cone LLC.
No matter how state-of-the-art the heating, cooling and refrigeration equipment is, more than likely it is running on coal-generated power. So, what is being done to offset coal-generated power with renewable energy sources such as solar and wind? And can those sources create enough power to run HVACR equipment?
Aaron Rittenhouse is the senior solutions account executive with Brady Energy Services, a company that provides energy systems and building solutions for commercial and industrial facilities across North Carolina. The commercial-industrial-institutional contractor is preparing to become more deeply entrenched in the geothermal market.
