Don’t go with the same old, same old when it comes to seasonal sales programs. Find out what’s worked and what hasn’t, and ask trusted customers what they want.

The best practices for closing sales don’t involve high-pressure situations or tricky questions, but rather a proven set of time-testing strategies that should be manageable for the sales team.

Contractors have to ensure their service agreements actually service customers, and have meaningful conversations with them to solve their problems.

Great salespeople have analytical minds and can analyze their accounts to determine which have the highest potential for growth.

Here are three lessons I learned while setting out to improve my skills selling duct upgrades.

Many contractors are now offering and delivering the promise of healthier homes and more efficient, longer lasting HVAC systems.

A service technician makes a routine repair call to a house and notices the house lacks a humidifier. This creates an opportunity for an upsell.

With the right conversation, customers get the HVAC system they expect, and you get a profitable sale that leads to a long-lasting relationship.