Every HVAC businesses should be utilizing video in their marketing strategies in order to increase engagement and conversation with customers. Whether it’s providing more thorough instruction on smaller fixes that consumers can make or giving a better look into the products and services your business provides, it’s a win-win for everyone.

Superior Holding Inc. announced that it has opened Oklahoma Boiler Equipment, a sales support company. The new Oklahoma City sales arm joins Superior Boiler Technologies Inc. and Superior Boiler Works Inc. under the Superior Holding company umbrella.

Companies are looking at this alternative method of financing in order to bring all kinds of new products to market, including products for the HVAC market.

The standards, which were set by the Energy Independence and Security Act (EISA) in 2007 and implemented Sept. 1, 2012, required residential gas hot water boilers to meet a minimum AFUE of 82 percent; gas steam boilers, 80 percent; oil hot water boilers, 84 percent; and oil steam boilers, 82 percent.

Immensely popular in Europe, radiant cooling is steadily gaining popularity in the U.S. because of its potential to reduce energy consumption. About half of net-zero energy buildings use radiant cooling to help them achieve the balance between energy consumption and renewable energy creation.

Why shouldn’t the tree huggers get just as big of a kick seeing their furnaces get installed as they do seeing a Prius on the lot? It is time for the industry to start making money off the bleeding heart liberals in this country.

If you follow these steps diligently and patiently, you will find the effort will bring returns many times over. Just remember, you are not trying to make a killing with your maintenance agreements, you are simply preserving your company’s future for many years ahead.

Apps are inherently more interactive than the old pen-and-paper method, as they encourage customers to participate in selecting the best system for their situation — ultimately selling themselves on it along the way.

Extreme temperatures create urgency, and that translates into more sales; either from an actual failure or from the fear that an older system may fail under the added strain.

Trane, a brand of Ingersoll Rand, announced that it has broken ground on a new commercial sales office in Madison, Wisconsin. The new office at 5302 Voges Road, Madison, WI 53718, is scheduled for completion in summer 2015.