Establishing credibility isn’t a game of luck, and it doesn’t depend on the customer. Almost any customer can be won over, and there are certain techniques that can be used to help you do it.
Literally, hundreds of millions of dollars in sales are generated mostly by the stealth marketing tactics of publicity. That’s a huge return on investment (ROI) because publicity is free. That’s right; publicity is available for no charge. You can’t buy it. Think about that. Hundreds of millions of dollars in sales generated for free.
Make yourself unique and memorable, helping customers separate you from everyone else who just blends in. When you put these tools in place, customer acceptance and appreciation will seem very obvious, and, soon enough, you’ll be looking back and saying, “No wonder that worked. It was a great idea.”
For the heating/cooling trades, it takes a little more creativity than it does for those decorating storefronts with scenes from Santa’s workshop. But, the goal is the same: stand out from your competition and connect with customers.
Kindness is key in personal and business relationships among bosses, employees, and customers. But, is there a limit or a trick to kindness that does not turn into being taken advantage of?