Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner.
Residential and commercial HVAC and mechanical services contractor, Tonna Mechanical Inc., has announced its new brand rollout. The culmination of a project that began last year, Tonna said its new brand identity represents the company’s continued commitment to innovation, value, and service.
Whether drawn from experience, knowledge, or the news, brands often leave impressions that are difficult to overcome. Some are positive, others negative, but either way there is something there with the ability to evoke a customer response.
Daikin McQuay announced that it is moving forward under a new brand —Daikin Applied — harnessing the global capabilities of its parent company, Daikin Industries.
S.A. Armstrong Ltd. has announced a global rebranding which will unite the entire group of Armstrong companies under a single name — Armstrong Fluid Technology. The company said the new name will be used by the group’s businesses around the world, creating a unified brand.